Five star sleep without the five star price

Mattress Crafters begins with Frank Pierotti, who left his flattened corner of Tuscany after the Second World War and worked his way across Australia, first in the Perth mines and then selling cinema advertising in Melbourne, where he met the Scottish girl who became his wife. In 1963 they settled in country New South Wales and opened Caesars, a small furniture and bedding store with the family name above the door and a signwritten delivery truck the whole town came to know.

Frank spent the decades that followed learning what Australians actually need from a bed, because a country that swings from thirty degree nights to frosts in the same season punishes anything built without knowledge. That knowledge passed to his son Paul, who grew up in and around the store, and who eventually took everything the family had learned and built Mattress Crafters with it, so the beds they had spent a lifetime perfecting could reach every Australian address at a factory direct price.

Plenty of mattress brands were invented in a marketing meeting a few years ago. This one was built across three generations of one family, and it still carries their name.