You service the ute on schedule, you replace tyres before they let go, and the one piece of equipment your body spends eight hours a night on has probably never been checked. You spend roughly 27 years of your life asleep. A mattress is a machine like anything else: springs, foams and a cover, and when the components wear out it stops doing its job and your shoulder cops the difference. The main reason mornings start slow is often not your years at all. It is worn out gear doing damage every single night, and unlike the years, gear can be replaced.
You have been trained by mattress retailers to wait for the half price sale, and fair enough too, because the sale never really ends. The trick is that the price gets marked up so it can be marked down, and the "was" price is doing the selling. We do it differently. Our prices are set from what the mattress costs to build plus a fair margin, every day of the year, which is why a queen that would carry a $1,299 tag under a showroom's cost structure is $599 here today, tomorrow and at Christmas. There is no better price coming. This is the better price.