When a mattress goes through a showroom, the price carries the salesperson's commission, the rent, the power bills and two rounds of freight before it carries any springs or foam. Our family has been building mattresses in Australia for over 60 years and sells factory direct, so the price you pay is the build plus the truck to your door. The whole bill is on this page, and the 120 night comfort trial means the decision gets tested in your own bedroom, on your own nights, before it is final.
You have been trained by mattress retailers to wait for the half price sale, and fair enough too, because the sale never really ends. The trick is that the price gets marked up so it can be marked down, and the "was" price is doing the selling. We do it differently. Our prices are set from what the mattress costs to build plus a fair margin, every day of the year, which is why a queen that would carry a $1,299 tag under a showroom's cost structure is $599 here today, tomorrow and at Christmas. There is no better price coming. This is the better price.