Here is why you have not heard of us, and why that is exactly the point. We spend almost nothing on advertising: no podcast reads, no influencer trips, no billboards. Our family has been building mattresses in Australia for over 60 years and sells factory direct, so the price is what the mattress costs to build plus the truck to your door. The queen is $599 against the four figure tags the heavily advertised brands charge, the reviews are real, and the 120 night comfort trial means you judge it in your own bedroom.
You have been trained by mattress retailers to wait for the half price sale, and fair enough too, because the sale never really ends. The trick is that the price gets marked up so it can be marked down, and the "was" price is doing the selling. We do it differently. Our prices are set from what the mattress costs to build plus a fair margin, every day of the year, which is why a queen that would carry a $1,299 tag under a showroom's cost structure is $599 here today, tomorrow and at Christmas. There is no better price coming. This is the better price.