When a mattress goes through a showroom, the price carries the salesperson's commission, the shopfront rent, the power bills and two rounds of freight before anyone thinks about the springs. None of it makes the mattress better. Our family has been building mattresses in Australia for over 60 years, we sell straight from the factory floor, and the price is the build plus the truck to your door. Check every line on this page and judge it the way you judge everything: on the numbers.
You have been trained by mattress retailers to wait for the half price sale, and fair enough too, because the sale never really ends. The trick is that the price gets marked up so it can be marked down, and the "was" price is doing the selling. We do it differently. Our prices are set from what the mattress costs to build plus a fair margin, every day of the year, which is why a queen that would carry a $1,299 tag under a showroom's cost structure is $599 here today, tomorrow and at Christmas. There is no better price coming. This is the better price.