Most mattress retailers are middlemen. They buy from factories like ours, mark it up to cover the shopfront and the salespeople, and you fund the lot without ever seeing it itemised. Our family has been building mattresses in Australia for over 60 years and sells straight from the factory floor, which is why the king that would carry a four figure showroom tag lands at your door for hundreds less. The whole bill is on this page, line by line.
You have been trained by mattress retailers to wait for the half price sale, and fair enough too, because the sale never really ends. The trick is that the price gets marked up so it can be marked down, and the "was" price is doing the selling. We do it differently. Our prices are set from what the mattress costs to build plus a fair margin, every day of the year, which is why a queen that would carry a $1,299 tag under a showroom's cost structure is $599 here today, tomorrow and at Christmas. There is no better price coming. This is the better price.