For careful shoppers doing their mattress homework

Where the money really goes.

You have started looking, and the prices make no sense. Four thousand in one shop, six hundred online, endless half price sales. You have probably suspected for years that most of a mattress price tag is not mattress. You were right, and this page shows you the whole bill.

Show me the numbers

When a mattress goes through a showroom, the price has to carry the salesperson's commission, the shopfront rent, the power bills and two rounds of freight before anyone thinks about the springs and foam. None of that makes the mattress better. It makes it dearer. Our family has been building mattresses in Australia for over 60 years, and we sell factory direct, so the price you pay is the build plus the truck to your door, and the difference stays in your pocket.

The whole bill line by line

The same mattress with two very different price tags

Through a showroom

  • The mattress itself
  • The salesperson's commission
  • The showroom rent
  • The power bills
  • Freight to the shop, then freight to you

Factory direct

  • The mattress itself
  • Freight to you

Factory direct pricing, so you are not paying for a showroom or a middleman. That is the entire secret. Nothing is missing from the mattress. Things are missing from the bill.

Don't wait for a sale

You have been trained by mattress retailers to wait for the half price sale, and fair enough too, because the sale never really ends. The trick is that the price gets marked up so it can be marked down, and the "was" price is doing the selling. We do it differently. Our prices are set from what the mattress costs to build plus a fair margin, every day of the year, which is why a queen that would carry a $1,299 tag under a showroom's cost structure is $599 here today, tomorrow and at Christmas. There is no better price coming. This is the better price.

Complete transparency

Where we cut corners and where we never will

Every mattress company cuts corners somewhere. Most of them cut quality and spend the savings on marketing. We think that is exactly backwards, so here is our ledger, in the open.

Corners we cut on purpose

  • No showrooms. A shopfront adds rent, power bills and a salesperson's commission to your price and adds nothing to your sleep.
  • No big advertising budget. No billboards, no celebrities, no podcast ads. It is also why you may not have heard of us.
  • No middlemen. The mattress goes from our factory floor into a box and onto a truck to your door. Nobody clips the ticket in between.
  • No fancy unboxing theatre. The box is plain and strong. The money went into what is inside it.

Corners we will never cut

  • The inside of the mattress. Twice tempered coils, high density foams, CertiPUR-US certified. This is the part you live with for fifteen years.
  • Real human support. Email us and a person who knows mattresses answers. No bots, no ticket numbers.
  • The 120 night comfort trial, minimum 30 nights, return freight paid by you. In writing, honoured every time.
  • The 15 year warranty against manufacturing defects in materials and workmanship.
  • Free delivery to most of Australia. Some remote areas attract a fee, shown at checkout.

That is the whole business model. Put the money where you sleep, not where we show off.

Line illustration of a teacup with eucalyptus

Inside the mattress, part one

Springs that match where the weight sits

  • Your spine rests level
  • Twice tempered steel
  • Built for side sleepers and back sleepers

Under the surface sit hundreds of individual pocket springs in seven zones. The zones under your hips and shoulders push back more firmly because that is where your body carries its weight, and the zones under your head, waist and legs push back more gently. The result is simple to feel: your spine rests level all night instead of sagging into a hole, which is what stops that nagging lower back ache by morning.

Inside the mattress, part two

Foam that learns your shape every night

  • Less pressure on your hips and shoulders
  • You stop feeling him roll over
  • Moulds to you, then springs back
Line illustration of pocket springs

The comfort layer is a high density memory foam that behaves a little like honey and a little like rubber. Where your body presses in, it slowly gives and moulds around you, spreading your weight across a much bigger area so your hips and shoulders stop carrying the load on two small points. And because it absorbs movement instead of bouncing it back, when your partner rolls over at 2am, the wave dies in the foam before it ever reaches your side.

Inside the mattress, part three

Your body has to cool down before it can sleep

  • About 1 degree cooler to fall asleep
  • Heat moves down and out
  • Air flows through the open coils
Line illustration of a crescent moon and stars

UC Berkeley sleep scientist Matthew Walker puts it plainly: to fall asleep, your core temperature needs to drop by about one degree, and your body sheds that heat through your skin into whatever you are lying on. An old mattress traps that heat against you, which is the 2am doona throw. A well built one lets the heat move through the comfort layers and out through the open coil chamber below, and on our cooler models a gel foam layer helps disperse heat for a cooler sleep feel.

Sixty years of fitting people to mattresses

There is no one mattress for everyone

Your build, your sleeping position, how warm you run and what your mornings feel like all change which mattress is right for you, and getting that match wrong is how people end up hating a perfectly good bed. Our family has been matching people to mattresses for over 60 years, and we put everything we know into a two minute quiz so you can be fitted properly without a salesperson in the room. Answer each question the way you actually sleep and it will tell you exactly which of our mattresses suits you.

Two minutes, no email needed to see your match.

The Boutique range

Pick your comfort on the same proven build

Every mattress in the range shares the same bones, the zoned pocket coils and the certified foams, and then each model tunes the comfort differently, firmer here, cooler there, softer up top. Prices run from $379 for a single, and every one of them carries the trial, the warranty and free delivery to most of Australia.

Shop the range

Two ranges from one factory

Which range is yours

Both ranges come out of the same factory with the same 120 night comfort trial and the same 15 year warranty against manufacturing defects, and they exist for two different buyers. Boutique is our value range, built to give most Australians a genuinely good night at the sharpest possible price, from $379. Crafterpedic is the range we build with Therapedic, one of the most recognised mattress names in the world: deeper, more supportive builds for the sleeper whose body asks more of a bed, from $799. If the budget is the boss, start with Boutique. If your back has been asking for more for a while, this is what Crafterpedic is for.

Shop Crafterpedic

From people who did their homework first

Over 200 reviews at a 4.7 average

These are real customer reviews, shown warts and all. Read the ones from people your age with your exact doubts, then read the rest.

Every five star mattress review we have

The Pierotti family story

Australian owned and obsessing over bedding for over 60 years

Mattress Crafters begins with Frank Pierotti, who left his flattened corner of Tuscany after the Second World War and worked his way across Australia, first in the Perth mines and then selling cinema advertising in Melbourne, where he met the Scottish girl who became his wife. In 1963 they settled in country New South Wales and opened Caesars, a small furniture and bedding store with the family name above the door and a signwritten delivery truck the whole town came to know.

Frank spent the decades that followed learning what Australians actually need from a bed, because a country that swings from thirty degree nights to frosts in the same season punishes anything built without knowledge. That knowledge passed to his son Paul, who grew up in and around the store, and who eventually took everything the family had learned and built Mattress Crafters with it, so the beds they had spent a lifetime perfecting could reach every Australian address at a factory direct price.

Plenty of mattress brands were invented in a marketing meeting a few years ago. This one was built across three generations of one family, and it still carries their name.

The original shop floor stacked with rolls of stock
Customers browsing the range at a trade show
Frank Pierotti seated in an armchair in the Caesars showroom
A young Paul Pierotti holding a trophy
Frank Pierotti standing behind a leather recliner
The signwritten Cesare Emporium delivery truck
Frank Pierotti seated in the showroom
The shop floor stacked wall to wall
Rolls of stock lined up for delivery

Frequently asked questions

Everything you need to know

How can I buy a mattress without lying on it first?

Ten minutes on a showroom bed in your good clothes tells you surprisingly little, because your body takes weeks to adjust to a new mattress. That is what the trial is for. Sleep on your mattress for at least 30 nights so your body can adjust, then any time up to night 120 you can send it back for a refund of the mattress price. You pay the freight both ways and we quote it in writing before you commit to anything, because a returned mattress travels full size rather than back in its box. We post you a protective cover, book the courier and collect it from your home. Full terms are on our 120 Night Comfort Guarantee page.

If it is this cheap, what is wrong with it?

Nothing is wrong with it, something is missing from the bill. There is no showroom rent, no commission and no advertising budget inside our price. The build itself uses twice tempered pocket coils and CertiPUR-US certified foams, and we back it for 15 years against manufacturing defects, which is not something anyone does for a mattress they expect to fail.

How does the mattress arrive?

Compressed, rolled and boxed, delivered to your door. You cut the wrap open on the bed base, it expands, and it is ready to sleep on that night. The box fits through doorways and up stairs far more politely than a full size mattress ever could.

How long does delivery take, and what does it cost?

Delivery is free to most Australian addresses, and some remote areas attract a fee, shown at checkout. Dispatch is quick, though right now a few of our most popular models are running behind because of how fast we are growing, and we would rather tell you that here than surprise you after you order.

Which firmness should I pick?

Most of the range is medium firm, which suits most back and side sleepers, with a softer option and a firmer option at either end. The best way to decide is the two minute quiz on this page, because it weighs your build and sleeping position properly instead of guessing.

What does the 15 year warranty actually cover?

Manufacturing defects in materials and workmanship for 15 years. It does not cover normal comfort preferences or normal wear, which is what the 120 night trial is for instead.

Who actually makes these mattresses?

We do. Mattress Crafters is an Aussie owned family business, and our family has been building and selling mattresses in Australia for over 60 years, since 1963.

What if I have a question you have not answered here?

Email us at info@mattresscrafters.com.au and a real person will answer it properly.

Line illustration of an opened envelope and letter

A real person answers

No chatbots, no request portals, no "your ticket number is". We are a small family business and that comes with one genuine luxury the big brands gave up years ago: when you email us, a real person who knows our mattresses reads it and writes back. Ask anything, before or after you buy. We treat our customers as being exactly as valuable as they are to us, which is very.

info@mattresscrafters.com.au

Tap the address and your email opens. It really is that simple.

One good bed bought once and properly

A mattress at build price, fitted to you by a two minute quiz, tried for 120 nights in your own bedroom, backed for 15 years, delivered free to most of Australia by a family that has been doing this for over 60 years. If you have read this far, you already know.

See the range Take the quiz first
P.S. Our loading dock stacked with boxed mattresses ready for delivery

The photo above is our loading dock on an ordinary weekday. Our daily sales have roughly tripled since June, and we build to real demand rather than warehousing mountains of stock, so a few of our most popular models are currently sold out in some sizes, including the Superior in double, queen and king. If the size you want is there, it is genuinely in stock, and if it is not, we apologise for the inconvenience and we are building as fast as we can.

The Boutique range at a glance

Six mattresses, one build quality. The difference between them is the feel, not the standard of the materials. Every price below is the current single size price on our own store.

Boutique range pricing, feel and owner ratings, read live from the Mattress Crafters store. Prices are single size, in Australian dollars.
Model From Feel Best for Owner rating
Boutique Mattress $379 $799 Medium firm Most sleepers 4.7 of 5 from 88
Boutique Deluxe Mattress $399 $899 Medium firm More cushioning 5 of 5 from 27
Boutique Deluxe Plus Mattress $459 $999 Medium plush Side sleepers 4.7 of 5 from 41
Boutique Craft Cell Mattress $649 $1,299 Medium firm Memory foam feel No reviews yet
Boutique Craft Cell Hybrid Mattress $749 $1,599 Medium firm Spring and foam hybrid 5 of 5 from 7
Boutique Extra Firm Mattress $449 Firm Front sleepers and heavier builds 4.8 of 5 from 9

Every model ships free Australia wide with a 120 night comfort trial and a 15 year warranty against manufacturing defects.